Rouje and Helena Christensen Hosted the Ultimate Paris-Meets-New York Dinner Party

Call it one night in Paris. Yesterday evening, Rouje founder and ultimate French cool-girl Jeanne Damas teamed up with veteran model Helena Christensen to toast their latest collaboration for Rouje. Held in a private apartment in New York’s Tribeca neighborhood the intimate dinner brought together an undeniably chic crowd, with guests including Julianne Moore, Ivy Getty, Nicole Ari Parker, Olympia Gayot, and more joining the duo to fête the dreamy new campaign—starring none other than Christensen herself.

Jazz melodies floated through the room as conversations sparked over French-inspired dishes curated by chef Tara Thomas, creating an ambiance that felt more like cozy meal amongst friends than a traditional fashion event. Damas, whose vision has shaped Rouje’s identity, and Christensen, the campaign’s muse, hosted with ease, chatting with friends and clinking glasses left and right across the room. It was a gathering that acutely reflected the brand’s essence—where style is an extension of the woman wearing it, never overshadowing her presence but instead amplifying it.

The partnership marks a special moment for Rouje. Beloved in the industry for its vintage-inspired silhouettes and quintessentially French aesthetic, the brand has rarely featured a high-profile face in its campaigns. That changed with Christensen, whose supermodel legacy, photographer’s eye, and effortless personal style rendered her the ultimate Rouje woman. And while the campaign took her through the streets of Paris, last night’s soirée proved that Rouje’s world of timeless femininity fits just as seamlessly on this side of the Atlantic.

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