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The Shamelessly Superficial Guide to Silicon Valley's 5 New Tech Tribes

Highly subjective, but highly entertaining, too.
By Lauren Murrow
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Hellin Kay
What they're eating, driving, watching, and all their other status symbols and signifiers.
1
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Scroll through for the Media Overlords' guilty pleasures, signature looks, role models, and more.
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Media Overlords

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Kara Swisher, tech reporter and cofounder, Re/code. Sarah Lacey, PandoDaily. Nitasha Tiku, The Verge.
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3

Media Overlords

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Black Converse, $55; converse.com Leather Jacket, $150; zara.com Spire Clip-On Stress Tracker, $150; spire.io
4

Media Overlords

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Lyft, Sidecar—anything but Uber.
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Media Overlords

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The Mission district, to catch new-money tech babies misbehaving.
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Media Overlords

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Ray-Ban aviators, $150; ray-ban.com—indoors and out.
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Media Overlords

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Blogging from home while listening to NPR, speed-reading three (print) newspapers, and compulsively refreshing Twitter.
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Media Overlords

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Industry gossip blog Valleywag, getting five-plus hours of sleep, mocking billionaires (see Snapchat's Evan Spiegel).
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Media Overlords

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Wealthy enemies, anonymous tips.
10
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Scroll through for the Biotech Trailblazers' guilty pleasures, signature looks, role models, and more.
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Biotech Trailblazers

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Elizabeth Holmes, founder and CEO, Theranos. Anne Wojcicki, 23andMe.
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Biotech Trailblazers

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Black Turtleneck
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Biotech Trailblazers

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Elliptical Bike
14

Biotech Trailblazers

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Fitbit Surge, $250; fitbit.com
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Biotech Trailblazers

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Palo Alto, to lure brilliant Stanford dropouts.
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Biotech Trailblazers

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Yoga, chased with cold-pressed green juice and Bulletproof coffee.
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Biotech Trailblazers

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Sitting at a standing desk, gene-screening potential suitors.
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Biotech Trailblazers

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Research grants, investors, biohacking admirers.
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Scroll through for the Millionaire DIY-ers' guilty pleasures, signature looks, role models, and more.
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Millionaire DIY-ers

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Brit Morin, founder and CEO, Brit + Co. Randi Zuckerberg, Dot Complicated.
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