Home base: Los Angeles Claim to fame: From smearing opaque brights on Lady Gaga to glossing up Gisele Bündchen's lids for her H&M campaign, for Yadim, a dramatic eye means more than just black shadow. He plays with texture and colors, "using products in places that they're not originally meant for," which means dark lip pencils double as vibrant eyeliner, and shimmery eye shadows illuminate lips and cheeks. Secret weapon: Water. Yadim, Maybelline New York's global makeup artist, uses simple H20 to increase the pigment payoff of any eye shadow, dampening the applicator for "over-the-top, intense color." Quick fix: A greasy eye may be gorgeous on the runway, but it gets messy real fast in real life. To make the look less emo and more office friendly, Yadim coats the lid with a base of indelible ink liner instead of eye shadow then dabs just a touch of lip balm on top. For an unexpected smoky eye, Yadim sweeps on burgundy Maybelline New York Color Molten Duo in Rose Haze (1). Yadim uses the thinnest part of the marker tip of Maybelline New York Master Graphic (2)—"it's like a Sharpie for eyes"—to draw on a precise flick. To brighten eyes before applying shadow, Yadim brushes Yves Saint Laurent Touche Éclat (3) on dark circles, lets it set for 30 seconds, then "pats it, rather than smears it" for lightweight, precise coverage. Lancôme Bi-Facil Eye Makeup Remover (4) "is kind of an unsung hero," Yadim says. "It's a staple that I think almost every makeup artist has in their kit."