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ASOS Is Launching A Makeup Line

See every item in the collection.

Headshot of Julie SchottBy Julie Schott
Red, Pink, Product, Beauty, Cosmetics, Lipstick, Brown, Eye liner, Liquid, Material property,
courtesy of ASOS

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

Anyone who has ever perused ASOS knows it's impossible to leave with just one thing. From wardrobe staples to beauty essentials, ASOS has it all, and come September 20th, the addictive U.K. site will add its own makeup line to the mix. Featuring 16 products including highlighter, lipsticks, eye liner, blush and more, all under $17, ASOS beauty is sure to become an affordable favorite. Fittingly, the collection is housed in Instagram-friendly millennial pink packaging that you'll want to display. Check out the full collection before it launches later this month.

1
Product, Pink, Deodorant, Plastic bottle, Water, Bottle, Liquid, Cosmetics, Vacuum flask, Drinkware,
courtesy of ASOS

Chubby Highlighter Stick, $14.50

2
Cosmetics, Beauty, Orange, Eye, Eye shadow, Material property, Peach, Rectangle, Beige,
courtesy of ASOS

Blusher, $13

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3
Cosmetics, Beauty, Orange, Brown, Beige, Eye, Eye shadow, Material property, Peach, Powder,
courtesy of ASOS

Bronzer, $13.50

4
Eye, Cosmetics, Eyebrow, Brown, Organ, Eye liner, Pink, Pencil, Beige, Material property,
courtesy of ASOS

Eye liner Twist Up Pencil, $8

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5
Cosmetics, Eye, Eyebrow, Organ, Material property, Lip liner, Peach, Eye liner, Lipstick, Writing implement,
courtesy of ASOS

Lip Liner Pencil, $8

6
Cosmetics, Brown, Product, Eye liner, Beauty, Eye, Mascara, Material property, Cylinder, Liquid,
courtesy of ASOS

Liquid Pen Eyeliner, $9.50

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7
Cosmetics, Lip gloss, Beauty, Red, Material property, Lipstick, Liquid, Lip care, Tints and shades, Beige,
courtesy of ASOS

Matte Liquid Lipstick, $11.50

8
Lipstick, Cosmetics, Red, Pink, Product, Lip, Beauty, Lip care, Liquid, Brown,
courtesy of ASOS

Matte Lipstick, $11.50

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9
Pink, Cosmetics, Red, Product, Lipstick, Beauty, Lip, Liquid, Brown, Water,
courtesy of ASOS

Satin Lipstick, $11.50

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