1Purple Haze
Hellin KayThis season's violet—and lilac and magenta—lids aren't about super-precise application. Press pigment into the lashline and trace along lower lids for a soft, hazy finish.
2Matthew Williamson
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3Sally LaPointe
Hellin Kay 4Vera Wang
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5Invisible Brows
Hellin KayBleached-out brows put other features on full display.
6Giambattista Valli
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7Givenchy
Hellin Kay 8Alexander Wang
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9Graphic Liner
Hellin KayThis summer's feline flick is jet-black and super-bold. Keep skin and lips bare, and let eyes dazzle.
10Just Cavalli
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11Prada
Hellin Kay 12Cushnie et Ochs
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13Sparkly Lids
Hellin KayGlittery, high-shine lids aren't just for evening. Top lids with multifaceted shimmer flecks and pair with nude lips for a daytime rendition of the attention-grabbing look.
14Anna Sui
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15House of Holland
Hellin Kay 16Ashish
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17Exaggerated Lower Lashes
Hellin KayCheekbone-grazing lower lashes make eyes look wide awake.
18Dsquared2
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19Nanette Lepore
Hellin Kay 20Rochas
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