Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
Olay’s TikTok-viral Super Serum paved the way for the brand’s latest launch: The Super Eyes Daily Eye Serum. Starring caffeine and aloe vera, the serum both soothes and wakes up the area, restoring hydration and puffiness first thing in the morning. “Efficacious doesn’t have to mean expensive. This affordable eye cream is the perfect addition to the super serum—add the Olay Regenerist Ultra Rich Facial Moisturizer and its dissolvable Cleansing Melts pads (fun fact: Track star Sha’Carri Richardson uses them to wash her face!), and you have skin care routine that will keep your skin smooth, plump, and nourished without breaking the bank,” says ELLE’s digital beauty director, Danielle James.
Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme Moisturizer
Collagen is key in keeping skin looking young—when you have enough collagen, your skin stays plump and taught. However, natural collagen production slows down over the years, which is why our skin needs extra help as we age. Night creams like the new Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme are formulated to help your skin bounce back. “I’ve been using this night cream for a few months. I’m obsessed with the texture, and that feeling encourages me to reach for it nightly. In addition to feeling good on my skin, it’s also quite nourishing,” says James. The product incorporates the brand’s CollaNight-8 technology and stars eight collagen-boosting ingredients, including moringa extract, algae extract, and vitamin E.
The original Naked Palette, launched in 2010, is a makeup legend. In its original run until 2018, over 30 million palettes made their way all over the world. “Years ago, I owned the original and loved it. Sin, Smog, and Toasted were my girls. I eventually got rid of it, thinking that I could repurchase the palette at any point—alas, Urban Decay discontinued it soon after. Finding out about its comeback may be the highlight of my year,” shares Carol Lee, ELLE.com associate beauty e-commerce writer. The new-and-improved palette, which features a slightly tweaked formula but the original shades and velvet packaging, launches August 4th; quantities are limited, so it’s best to act fast.
All eyes are on Paris for the Olympics, and Dior’s fall 2024 makeup collection also spotlights the City of Love. Entitled Plan de Paris, or Map of Paris, it’s a celebration of the fashion house’s birthplace. The motif featured on this palette’s pouch, a map that showcases Parisian places important to Dior, first appeared on a scarf Christian Dior dreamed up, and each of the different eyeshadow palette colorways pay homage to one of those locations. For example, 30 Montaigne, which includes two silvers, a gold-khaki, and a muted pink, is named after the first location of Dior’s workshops.
Cécred has added a new product to its original lineup: The Hydrating Conditioner. Created as the counterpart to the Hydrating Shampoo, it is designed to deeply hydrate strands without leaving them feeling heavy or greasy. The formula features the brand’s signature scent, Temple Oud, and includes olive oil, keratin ferment, and other hair-supporting ingredients.
Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
First launched in 1985, this anti-aging serum has gone through nine transformations over the past four decades. Clearly, the constant innovation and tweaking has worked—one Clarins Double Serum sells every four seconds. The latest iteration draws from years of research on epigenetics, and the formula now combats three major catalysts of aging: Chronological, lifestyle, and environmental. With help from ingredients like turmeric, peptides, and harungana extract (an alternative to retinol), the product pledges to firm and smooth the skin with consistent use.
Glossier’s Boy Brow once had a 10,000-person waiting list, and it’s remained one of the brand’s hero products. And for the past few weeks, we’ve been waiting with bated breath for the brow pencil version. Boy Brow Arch is equipped with a formula and uniquely shaped tip that make it feel like any other Glossier brainchild: practical, easy-to-use, and oh-so-cool. The end of the pencil has both a flat side for overall shading and a sharp edge for creating hair-like strokes, and the cap boasts a sharpener, keeping the tip sharp and ready at all times.
Vaseline Pro VitaB3 Serum Burst Lotion
If you don’t already, you should always moisturize your body after a shower to keep your skin healthy. Vaseline’s latest body moisturizer focuses its efforts on two things: hydration and glow. The new lotion features well-known moisturizing and plumping heavy hitters, including hyaluronic acid, lipids, and peptides, along with an antioxidant complex curated to brighten the skin.
Skin cycling, which refers to the practice of alternating skin care products to get the most out of them, gave rise to a similar trend in hair care—and Freewill is designed to make hair cycling easier on all of us. This clarifying shampoo is part of the brand’s Scalp & Detox line and focuses on clearing out all the buildup, pollution, and excess sebum detrimentally affecting your scalp’s health. “Incorporating a clarifying shampoo into my routine and using it one a month or every few weeks has stopped my hair from turning into a greasy mess within hours of a shower,” shares Lee.
Hello Kitty® Best Friends Flash Glitter Gel Couleur (Set of 5), 10ml
Hello Kitty’s 50th anniversary celebrations continue with this new kit from Aprés Nail. The five playful shades are full of glitter, and once you get your hands on an at-home gel nail kit, you can give your nails an irresistibly shiny manicure from the comfort of your own bedroom.
Westman Atelier’s Gucci Westman is known for her ability to perfect and beautify skin, and her new concealer—which is infused with hyaluronic acid and peptides—reflect that. “I knew I’d like this based on how much I adore the rest of the complexion line, but I wasn’t expecting to be obsessed with this concealer like I am now. Ever since I got it in my hands, I haven’t stopped using it; I’m constantly testing new foundations and concealers, but I haven’t touched anything else in the past few days. Like the brand’s foundation, the concealer looks undetectable and melts into my skin while camouflaging my rosacea and hyperpigmentation. I think it only took a day of only wearing the product all over my face for someone to compliment my skin,” says Lee.
Makeup lovers on TikTok and celebrities like Greta Lee and Sarah Jessica Parker have raved about Merit’s Great Skin Instant Glow Serum, which is partly why beauty enthusiasts have been so eager to get their hands on the new Merit Great Skin Priming Moisturizer. Even before it officially launched, more than 15,000 people signed up for the waitlist. If you found that the serum felt too oily or glowy for you, the moisturizer has the same plumping, hydrating, and makeup-prepping qualities but with a more satiny finish. Additionally, the non-comedogenic formula contains soothing oat extract and glycerin as well as skin barrier-supporting polysaccharides to make sure your skin looks and feels, well, great.
Before more makeup companies began embracing inclusive shade ranges, MAC was one of only brands that provided complexion products for a wide array of skin tones. Its newest concealer continues that legacy with 44 options—each contains gold and silver pearlescent particles that enhance the shade’s undertones. Thanks to the infusion of vitamin C, niacinamide, and other top skin care ingredients, the formula also hydrates and nourishes the skin it sits on top of.
All of Sol de Janiero’s scents draw inspiration from specific years in Brazil’s history, and the latest addition to the best-selling perfume mist collection encapsulates the country’s love for discotheque in 1976. Described as an amber floral, the sweet fragrance features an exhilarating blend of black currant, jasmine, and vanilla grounded by earthy patchouli.
