The 12 Best Shampoo Brands for Every Hair Type and Texture

SheaMoisture is a drugstore classic that's affordable and effective for textured hair. This signature formula is beloved for its ability to define curls, repair damage, and leave strands with an unmistakable shine.

Best for: Curly hair

Amazon rating: 4.5/5 stars

An ELLE editor says: “When I first went natural, this is one of the shampoo-conditioner-curl smoothie combos I tried. My hair just loves it! It makes my hair easy to detangle and leaves my curls feeling strong and defined. It’s an oldie but a goodie, and favorite amongst Black girls everywhere.” —Danielle James, digital beauty director

The products in Oribe’s lineup are a treat for your hair and your senses; the luxurious formulas are a pleasure to work with, and there’s an option for you no matter your hair needs. The brand’s award-winning Hair Alchemy Strengthening Shampoo reinforces strands and prevents breakage, thanks to an infusion of proteins, hyaluronic acid, and botanical extracts.

Best for: All hair types

Oribe rating: 4.4/5 stars

An ELLE editor says: “My hair has gone through a lot, whether that’s bleach or getting smothered by a flat iron. I need a shampoo that doesn’t completely strip my hair. This one is formulated for dry, frizzy strands that could benefit from extra strengthening. On days when I know I’m going to use heat on my hair, I consider shampooing with this as part of my prep.”—Tatjana Freund, Hearst fashion and luxury commerce editor

If you don’t want to shorten your search and pick a shampoo from one brand’s arsenal, Bumble and Bumble is a safe bet. The brand was born in a New York salon in 1977, and its products are often used backstage at New York Fashion Week. The Hairdresser's Invisible Oil Ultra Rich Shampoo is like magic for those with dehydrated strands and scalps.

Best for: All hair types

Blue Mercury rating: 4.5/5 stars

An ELLE editor says: “I have low porosity hair, meaning that product sits atop rather than soak into my strands. This shampoo and conditioner make a load of difference to my hair, particularly in the winter, when it tends to dry out easily. It really locks in moisture and leaves my hair healthy and soft. Give your hair a healthy dose of hydration with this shampoo.” —Danielle James

Memories of her mother’s African braiding salon in Australia inspired founder Maeva Heim to create Bread Beauty Supply, a brand filled with products designed to make wash day fun. Clarifying shampoos are essential for removing build-up left behind from our styling products, hair masks, pollutants, and excess sebum, and you can’t go wrong with this pick.

Best for: Textured hair

Sephora rating: 4.6/5 stars

An ELLE editor says: “I’m always excited for wash day because of this shampoo right here. As someone who prefers protective styles (I’m lazy, sue me!), I enjoy a clarifying shampoo that removes dirt and build-up without leaving my hair desperate for moisture. Gorgeous pink hue aside, the formula awakens my scalp with ginger root, rosemary, and more for a stimulating and cooling effect while treating my strands.” —Nerisha Penrose, ELLE.com beauty commerce editor

K18 is powered by K18Peptide, an ingredient that’s been clinically proven to strengthen strands. Damage from bleaching, heat styling, and other sources are no match for the brand's products, including this frizz-reducing and scalp microbiome-supporting shampoo.

Best for: All hair types, especially damaged hair

Sephora rating: 4.5/5 stars

An ELLE editor says: “I got hooked on K18 when I bleached my hair, but now that my virgin strands are back, I still can’t let go of this shampoo. When my scalp needs a very thorough detox, this helps remove all traces of dirt and oil, and somehow doesn't make my hair feel dry. They don't claim this, but I will: I’m certain that using this shampoo gives me insane amounts of volume.” —Tatjana Freund

L'Oréal Professionnel brings pro-level products that stylists use directly to you. Its products are particularly great for hair that’s been color-treated or damaged in any way and sorely needs some TLC. “My favorite shampoos are both from L'Oréal Professionnel. If your hair is fragile and damaged, Absolut Repair Molecular will be your new (gentle, strengthening) best friend. Metal Detox is the do-it-all shampoo that works for all hair types while removing metals, protecting color, and reducing breakage. Both are sulfate-free, and I love how prescriptive they are, but also leaves hair feeling manageable and luxurious,” says Min Kim, a colorist and a L’Oréal Profesionnel global ambassador.

Best for: All hair types

Sephora rating: 4.7/5 stars

An ELLE editor says: “I’ve never dyed my hair, but this shampoo still restored so much shine and bounce to my hair after just one use. One of my friends has double-processed hair, and she’s a convert, too; the formula made her strands look so much healthier, and the blue in her became so much more vibrant when she started using it.” —Carol Lee, ELLE.com associate beauty e-commerce writer

Schwarzkopf has been around for over 120 years and is credited with creating the first liquid shampoo. The brand is beloved by stylists and colorists everywhere, including celebrity hair stylist and blonde transformation wizard Chris Appleton, who just became its global color ambassador. This shampoo nourishes and fortifies bleached blonde hair, which often deals with a great deal of damage and breakage.

Best for: All hair types, especially color-treated hair

Amazon rating: 4.4/5 stars

An Amazon reviewer says: “Felt luxurious in my hair. My hair felt soft and silky. A nickel size of conditioner covered my short hair.”

IGK is another brand that pretty much has something for everybody. While one of its hero products is a dry shampoo, its regular shampoos are praiseworthy, too. This one is chock-full of rich oils that add shine, moisturize all hair textures, and banish frizz.

Best for: All hair types

IGK rating: 4.1/5 stars

An IGK reviewer says: “I think all of the IGK products are top notch! I love the spray leave-in conditioner too. I will only use these products.”

With more than 30 years of research behind this Scandinavian brand’s offerings, its main focus has always been scalp health. After all, happy scalp, happy hair. The Stabilizing Scalp Shampoo’s area of expertise lies in sebum—or rather, the regulation of sebum production. It also eases scalp irritation and supports the scalp’s microbiome to help hair grow to its fullest potential.

Best for: All hair types

Hårklinikken rating: 4.5/5 stars

A Hårklinikken reviewer says: “I love this shampoo! My scalp has stopped any itching but doesn’t feel tight, and my hair never feels or looks greasy.”

If I had to choose one word to describe R+Co, it’d be playful. From the products’ packaging to their names, it’s clear that this is a brand that likes to have fun. But it’s not all just fun and games; the formulas are effective and uniquely tailored to handle different hair concerns, and every single one is ​​color-safe, cruelty-free, and protects against heat and UV damage. Biotin is the star of this thickening and strengthening shampoo.

Best for: All hair types

R+Co rating: 4.9/5 stars

A R+Co reviewer says: “I really like the thick luxurious feel of both the shampoo and conditioner. My hair holds a style longer. I definitely like all my R+Co products.”

Parisian brand Kérastase began in 1964 and is world-renowned for lush, professional-quality products. The Nutritive Hydrating Shampoo, a deeply hydrating and nourishing formula, comes in two variations: one for fine to medium hair and another for medium to thick hair.

Best for: All hair types

Kérastase rating: 4.3/5 stars

A Kérastase reviewer says: “Started using this shampoo after balayage/bleaching since I knew my hair would be drying out rapidly. This shampoo does an amazing job hydrating my fine hair without weighing it down. I apply to the ends of my hair and water it down a lot to apply to my dried out roots/bangs, which is a huge help for detangling and shine. Love the scent, too!”

Luxury haircare brand Leonor Greyl draws from natural ingredients like coconut, mongongo nut, and plantain to target hair and scalp problems and treat them. Lavender and honey are the two nourishing ingredients behind this volumizing and glossy shampoo. Reviewers rave about the “lovely scent” and “visible difference” they see in their hair.

Best for: All hair types

Amazon rating: 4.1/5 stars

An Amazon reviewer says: “Very expensive but very good. No junk in the ingredients. Takes more product to do the job, but one’s hair feels great after the shampoo. All Greyl products are expensive but all are usually excellent products.”